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"The only person embarassed by this is you", Checkum is a 2010 national UK Testicular Cancer awareness campaign; Ian Thraves is the photographer, X Factor's competitors, athletes, dancers, TV celebrities, are the models. Testicular cancer is extremely rare, but it is the most common cancer in men aged 15 to 45.
http://www.thravesphoto.co.uk/
http://www.channel4embarrassingillnesses.com/