14.10.11

advertising

One of the smartest gay-dar I have ever seen. St Matthew's is a progressive Anglican church in New Zealand; recently a wave of homophobia passed through the order and St Matthew's created one small billboard to start the push for change with the help of Whybin/TBWA/Tequila agency in Auckland. The agency's creatives have combined the oldest and most recognised symbol in the world with the popular Gay-Dar. The message is absulutely clear. The campaign was released in August 2011.

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