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Now worldwide famous images of the advertising campaign for Gain detergent. July 2011.

 

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Marmalade Melbourne has created a national awareness campaign aimed at reducing discrimination and bullying particularly against young gay, lesbian, bisexual, trans or intersex people. Beyondblue, together with Movember, has contributed to this national antidiscrimination and stigma-reduction campaign which includes cinema ads, TV, online and printadvertisements. Agency Marmalade, Melbourne, Australia, released January 2013.

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British viewers didn't quite understand the metaphor that Heinz and AMV BBDO were going for with this wonderful spot, which was pulled after more than 200 complaints. Agency BBDO, Great Britain, 2008.

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Subtitled subtext is a pretty tired ad cliché, but it's a nice way to show how much goes unsaid when parents and children decide to ignore the obvious. Agency TBWA, Australia, 2006.

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This ad was used in French magazines in 2002 but rejected almost everywhere else. The campaign was created by Tom Ford, the model was the champion in martial arts Samuel De Cubber.

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An engaging gay-friendly commercial for Ikea's new Italian campaign "Basta poco per cambiare" (It Doesn't Take Much to Change). Realized by agency 1861united, director Phil Brown. September 2012.

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A sensual French commercial about the importance of using condoms in a relationship. Directed by Jaci Judelson for the SIDA Info Service of INPES (Institut National de Prevention et d' Education pour la Santè), agency McCann Erickson, 2008.



http://www.inpes.sante.fr/default.asp

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A beautiful campaign for the International Organization for Conservation WWF (World Wildlife Fund). “Their extinction is ours as well” ads have been created in 2010 by the agency Dkp Brazil, photographer Chico Barros.
http://www.wwf.org/

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The Marlboro Man didn’t start out as a man, when the brand launched in the 1920s it was a woman’s cigarette. The cowboy appeared later, precisely in 1954 because at the time filtered cigarettes were commonly considered for women and the evident aim was to conquer the male smokers, and along with its image the popular phrase "Come to where the flavor is, come to Marlboro country" become familiar even to everybody. These ads go from 1956 to 2005. The first campaigns with the Marlboro Man were realized by Leo Burnett Agency; its art directors got inspiration by the slightly kitsch paintings of the American West painters Albert Bierstadt and Frederic Remington. Many of the pictures have been shooted by celeb photographer Richard Prince.
(1950's):
(1967):

(1986):
(1995):
(2005):

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vintage (advertising)

The wonders of modern technology. 1950's.

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I was curious... I tasted it.

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Feel confident, Go naked. From New Zealand a 2008 ad for QV Deodorant.

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This ironic print ad titled POLE for the Gay Cycle Day was done by Euro Rscg Partnership advertising agency in Australia. It was released in the December 2000.

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The MOCHA Center was founded in 1996 in Rochester, New York, as the Men of Color Health Awareness Project, which specifically addressed HIV/AIDS health concerns that are affecting gay men, including young people and women through their expanded programming services that emphasize wellness, individual responsibility, increased awareness. These advertisements "I am gay" are part of the 2009 "We are part of you" campaign to promote awareness of the African American male gay population.
http://mochacenter.org/

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A brilliant and smart idea by the Danish ad agency "& Co" for Bianco Footwear. "How to double your collection" suggests you get a boyfriend so you can share his shoes. Bianco Footwear is a chain of footwear shops, it operates in Northern Europe. 2008.

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The Gay and Lesbian Film Festival in Portugal has always funny commercials. These one have been realized by Fuel Lisboa agency, director Pau de la Sierra, for the 2011 edition.

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Tom Ford has turned fashion house Gucci from nearly bankruptcy into a multi-million company in six years, has brought Yves Saint Laurent back in the top fashion magazines, has created his own fashion house, model himself on many adverts, even tried to become an actor turning to director for the acclaimed film "A single man". Great designer and art director, obsessed with perfection (admitting he only sleeps two or three hours by night) Tom Ford controls everything and does not do much to look agreeable. This page for his first fragrance for men has appeared only on BUTT magazine, october 2007. Picture by Terry Richardson.


http://www.tomford.com/

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"The only person embarassed by this is you", Checkum is a 2010 national UK Testicular Cancer awareness campaign; Ian Thraves is the photographer, X Factor's competitors, athletes, dancers, TV celebrities, are the models. Testicular cancer is extremely rare, but it is the most common cancer in men aged 15 to 45.
http://www.thravesphoto.co.uk/
http://www.channel4embarrassingillnesses.com/