was founded in 1996 in Rochester, New York, as the Men of Color Health Awareness Project, which specifically addressed HIV/AIDS health concerns that are affecting gay men, including young people and women through their expanded programming services that emphasize wellness, individual responsibility, increased awareness. These advertisements "I am gay" are part of the 2009 "We are part of you" campaign to promote awareness of the African American male gay population.
http://mochacenter.org/
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