2.8.11

advertising

Wonderful, positive and so simple ad. An old man wakes in the morning, does his push-ups, brushes his teeth and gets dressed. He puts on a military uniform and looks at the photographs of his days as a young man in football; we see the single word "freedom" on the screen and think that it has a patriotic meaning but on the mirror we see the reflection of another old man who gets out of bed, the second part of the sentence appears on the screen, "to differ". The commercial shows the unconventional portrait of a male couple to support gays men in the Army. The Agency Cole & Weber Advertising, based in Seattle, realised the commercial in 2001 for ACLU, American Civil Liberties Union, a non-profit organization whose mission is "to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States."
Despite the national scope of the subject and the ACLU organization, this commercial aired only in Washington State.

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