13.11.11

advertising

4 out of 5 cowboys prefer Jow Boxer. Television spot for Joe Boxer created by Moses Anshell, advertising agency in Phoenix, Arizona. Joe Boxer is a brand of underwear and related apparel founded in San Francisco by Nicholas Graham (native of Calgary, Canada) in 1985. The brand pioneered the concept of novelty hanging underwear.



http://www.joeboxer.com/

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